Shanghai Strategic Consulting Company Limited

Since opening in 2001, SPRG Shanghai has become one of our most successful operations in China, earning the trust of both multinational and local brands through its integrated approach to communications. As an integral part of our Chinese Mainland network, the office delivers award‑winning campaigns that blend strategic insight with creative execution, helping clients to navigate an ever‑evolving market with confidence.

Our areas of expertise include positioning, reputation and brand building, digital and social media, market intelligence, spokesperson training, corporate marketing, and large-scale event management. A dedicated hospitality and lifestyle team further sharpens our competitive edge, creating standout campaigns for leading names in fashion, F&B, shopping malls, hotels, resorts, airlines and travel destinations. By blending local cultural fluency with SPRG's regional strength, SPRG Shanghai continues to shape conversations, build reputations, and deliver measurable impact across China.

In 2025, SPRG Shanghai launched Strategic Digitalab Shanghai (SDL). SDL crafts powerful omnichannel marketing strategies that seamlessly integrate brand identity, messaging, and consumer touchpoints - both online and offline - to deliver a unified customer experience across all channels and interactions. SDL combines insights, expert counsel, and technology solutions to empower clients to succeed in today's complex operating environment.

 https://www.click-sdl.com/