Adaption
By harnessing technology, we strengthen collaboration, enhance communication and continually adapt our capabilities to meet shifting market dynamics.
Values & Milestones
The Most Trusted PR Partner
known for Integrity, Professionalism and Agility
Founded in Hong Kong in 1995 as an investor relations specialist, SPRG has grown to become an integrated PR group delivering exceptional services to local and international clients throughout the APAC region. Our 230 PR professionals work across eight locations in APAC, providing clients with comprehensive communications services. With a global network of affiliates and PROI Worldwide partners, SPRG can help clients access over 165 cities around the world. Our expertise spans public relations, social and digital marketing, reputation and crisis management, creative and content development, and research and consultancy services throughout the region.
610+
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Our Core Values
Integrity
Built on trust and accountability, our team deliver communications that uphold your integrity while safeguarding your brand and build your reputation.
Core Values
Client-centrism
We are committed to demonstrating excellence, guided by an unwavering focus on ensuring client needs come first
Dedication
Our dedication drives us to give back, using our expertise to serve society, lead by example and foster a continuous circle of shared growth and progress.
Innovation
Through innovation and creativity, we have a proved track record of turning challenges into opportunities – working with clients and partners to shape and embed real value.
Our Milestones
SPRG's growth story – expanding across the globe's most innovative region since 1995
1995
Strategic Financial Relations Limited is founded in Hong Kong
1998
Strategic Financial Relations (China) Limited is established in Hong Kong
2000
Opening of SPRG Beijing enables further penetration into the China market
2001
Coverage of the China market expands with the opening of SPRG Shanghai
2003
SPRG Guangzhou is created to tap the Southern China market
2004
Creation of Strategic Communications Consultants Limited enables SPRG to extend services to corporate marketing in Hong Kong
2005
SPRG Singapore is established
2005
SPRG continues regional expansion with the founding of SPRG Taipei
2008
Opening of SPRG Malaysia allows SPRG to further bolster its regional presence
2014
Establishment of Strategic CSR Network, the first non-governmental organisation (NGO) formed by a PR firm in Hong Kong
2016
SPRG welcomes AsiaNet Communications Limited to the fold, thus extending the Group's services to include public affairs and government relations
2017
Establishment of Strategic DigitaLab strengthens the Group's capabilities in digital communications
2019
SPRG invests in Financial & Corporate Relations Pty Limited, Australia's longest established independent financial, investor and corporate relations consultancy
2020
SPRG and Montieth & Company establish Montieth SPRG, a JV for serving the US and EMEA clients of Monteith & Company in Hong Kong
2023
The acquisition of Muse brings considerable scale and new layers of expertise to SPRG's existing healthcare and pharmaceutical businesses
2025
SPRG proudly celebrates its 30th anniversary
