Between June and August 2022, SPRG Brand Pulse tracked 1,482,725 posts about healthy diets, with 5,745,498 interactions. The top 10 buzzwords included body, health, nutrition, snacks and deliciousness ...
Pick up your parents’ or grandparents’ phones these days, and there’s a good chance you’ll find them engrossed in a steady stream of bite-sized micro-dramas about everyday life ...
product reviews, offering a fresh and highly engaging way to capture attention. As a new tool in the brand marketing toolkit, they hold great potential.Part 4: The Rise of Interest-Based Consumption a ...
Silver EconomyYou may have heard this modern business mantra before: “Whoever wins over the youth, conquers the market.”When asked about their target audience, most retailers and brands te ...
In 2023, the market continued to recover, bringing with it many exciting marketing and communications campaigns. As we step into 2024, we have compiled a range of insights to highlight some of the key ...
At some point, the question of “why expand internationally?” ceased to trouble entrepreneurs. Instead, the focus has shifted to more pressing considerations: “where to expand” and “how to achieve succ ...
01 CSR vs ESGCSR, or Corporate Social Responsibility, refers to the responsibility companies bear for their impact on society and the environment while generating profit and being accountable to share ...
