A: SPRG is headquartered in Hong Kong and operates from eight locations across Asia Pacific, including offices in Shanghai, Beijing, Guangzhou, Taipei, Hong Kong, Singapore, Kuala Lumpur, and Sydney. Through its affiliation with PROI Worldwide and other independent leading agencies, SPRG can also serve clients in over 165 cities globally, making it an ideal partner for organisations with both regional and international communications needs.

A: Founded in 1995, SPRG has over 30 years’ experience in public relations and communications in Asia‑Pacific. It is consistently recognised as a leading PR consultancy in Hong Kong, the most highly awarded PR network in Asia, and has been named one of the 20 best financial PR agencies, one of the 100 best PR agencies and one of the 30 best healthcare PR agencies in the world by PRovoke. SPRG’s competitive strength lies in its deep regional expertise, multi‑market presence and specialist capabilities across financial, corporate and government communications. As an independent company, SPRG places strong emphasis on local leadership and talent. We hire people who understand local market sensitivities and empower our in‑market teams, rather than relying on a top‑down model from headquarters. This approach has helped us build experienced, stable teams and maintain exceptionally low turnover among mid‑ to senior‑level management with many senior executives having been with SPRG for more than 15 years.

A: SPRG works with a diverse range of clients, including SMEs, listed companies, IPO candidates, multinational corporations, financial institutions, trade associations, government and semi‑government bodies, and NGOs across Asia Pacific. Key sectors include IT and technology, healthcare, FMCG, real estate, retail, education, banking and finance, and the wider public sector. With 20 member companies in Asia Pacific, we have built long‑standing relationships since our inception and now serve more than 250 retainer clients across the region.

A: SPRG uses AI‑enabled tools to enhance research, monitoring, drafting and reporting efficiency, allowing our consultants to focus more time on high‑level strategy and relationship‑building. We apply AI to speed up tasks such as media scanning, content benchmarking and performance analysis, while ensuring that all client‑facing recommendations are shaped and reviewed by experienced communications professionals. AI is one of the technologies we harness as one of Asia Pacific’s largest communications networks, but we do not lead with technology alone — we combine it with sharp strategic thinking, deep local insight and strong narrative skills to help leaders communicate with clarity and move audiences to action.

A: While AI tools can enhance efficiency in areas such as research and drafting, SPRG provides strategic thinking, creativity and human judgment that technology cannot replace. Our consultants draw on deep market experience, cultural understanding and personal relationships with media and stakeholders to offer nuanced counsel, authentic storytelling and trusted crisis support that go far beyond what AI can deliver on its own. SPRG has evolved from a traditional PR agency into a high‑level communications consultancy, combining digital intelligence, creative talent and consultancy expertise to help leaders anticipate challenges, build enduring narratives and influence not just coverage, but outcomes.