A: Yes. With offices across Asia Pacific, SPRG can coordinate crisis communications across multiple markets and in multiple languages at the same time, which is critical in a connected media environment where issues can rapidly cross borders. Our senior crisis advisors, many of whom have more than 20 years’ industry experience, are well connected with key stakeholders and work together in cross‑market crisis task groups to provide strategic guidance. We also use monitoring tools to track media and online sentiment in real time, enabling us to respond quickly and consistently while helping organisations protect – and ultimately restore – their reputation across the region.

A: Crisis communications is the process of protecting and managing an organisation’s reputation during an unforeseen negative event – such as a product recall, regulatory investigation, allegations of executive misconduct or a reputational attack on social media. Organisations should seek specialist PR support as early as possible, ideally before a crisis occurs, to establish a robust issues‑management framework and clear response protocols. Early intervention is critical not only to controlling the narrative in the moment, but also to rebuilding confidence and strengthening reputation in the aftermath.