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Micro-Dramas Go Cross‑Generational: 662 Million Viewers Hooked – How Can Brands Tap Into the Trend?

uction planning efficiency by more than 50%, while cutting post-production costs by around 30%.04 | Marketing Playbook: Precision First, Impact FollowsWith such a massive – and clearly segmented ...

Economic Uncertainty Calls for Smarter Branding

een brands is fiercer than ever, bordering on excessive. To cope, many companies are slashing their marketing budgets, scaling back brand investment, and relying heavily on discounts to hold on to mar ...

Decoding Emerging Youth Consumption Trends

ly appealing to them. For example, Meijian Green Plum Wine has won over young consumers by creating marketing campaigns that resonate with modern social lifestyles and emotions.Social EngagementConsum ...

Building ESG Narratives and Practices for Corporates in China

In recent years, public awareness of environmental protection and social responsibility has significantly increased. More and more consumers are beginning to pay attention to the environmental and soc ...

From Youth to Seniors: Redefining Consumer Strategies in the Silver Age

sed on market realities and consumer needs can they ensure the relevance and effectiveness of their marketing strategies.While the youth market is vibrant and full of potential, the silver economy is ...

Crisis Management in the Age of Short Videos

s food safety scandals, the “3.15 Evening Gala” by China Central Television, and social marketing failures remain prevalent. However, new challenges have also emerged, such as the need for ...

Navigating 2024: Insights and Strategies for Marketers

In 2023, the market continued to recover, bringing with it many exciting marketing and communications campaigns. As we step into 2024, we have compiled a range of insights to highlight some of the key ...

Tapping into Southeast Asia: Opportunities for Chinese Businesses

of internet users, the region's e-commerce sector is experiencing rapid growth, offering convenient marketing channels and vast market opportunities to businesses. At the same time, relatively low lab ...

Unlocking Singapore's Market Potential: Insights for Chinese Enterprises

tructure, and it's not hard to see why Singapore has become the ideal destination for international marketing efforts, despite its relatively small land area.Singapore has achieved something of an eco ...

From Single Diners to Silver Spenders: How Demographics Are Reshaping China’s Food Market

of this, the strategies brands need for each demographic are completely different.In practice, the marketing playbooks for these two segments couldn’t be further apart. Younger consumers are co ...