The rise of social media today means that the public now has more influence on a company's brand and image than ever before. To ensure our clients' communications cover all online touchpoints, SPRG of ...
Between June and August 2022, SPRG Brand Pulse tracked 1,482,725 posts about healthy diets, with 5,745,498 interactions. The top 10 buzzwords included body, health, nutrition, snacks and deliciousness ...
Short videos are rapidly becoming the masses' favourite form of content.According to research by Djyanbao.com, the short video market in Mainland China is now approaching RMB300 billion, with user ...
onsumers, and investors all now use ESG as a key criterion for assessing businesses. For enterprises aiming to expand globally, ignoring ESG compliance is tantamount to self-sabotage in an increasingl ...
hing is clear: women are increasingly driving demand, setting trends and embracing technologies like AI to usher in a golden era that is becoming a core engine for unlocking a trillion-RMB growth oppo ...
even the smallest changes can present vital opportunities for brands to stand out.To help businesses aiming to deepen their presence in local markets or boldly venture into international territories, ...
ve compiled a range of insights to highlight some of the key trends in marketing communications. Our aim is to provide brands with strategic and tactical insights to help them navigate the challenges ...
More and more travellers are turning their backs on crowded tourist hotspots in favour of experiences that feel more immersive and meaningful. Since 2025, a quiet shift has been taking place within th ...
