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Social and Digital Marketing

The rise of social media today means that the public now has more influence on a company's brand and image than ever before. To ensure our clients' communications cover all online touchpoints, SPRG of ...

Building ESG Narratives and Practices for Corporates in China

their clear stance and active influence are helping to drive widespread discussion of ESG topics on social media, forming a powerful movement.ESG has become a critical subject in China. From a consum ...

The 2025 Digital Marketing Playbook

rketing trends for 2025. These reports reveal common patterns and emerging trends in the industry.01 Social Media Platforms Remain ResilientAlthough only a third of people globally report that social ...

Healthy Diet and Brand Marketing

dy was to explore how health-conscious individuals engage with the concept of healthy eating through social media platforms.Key words cloud for healthy eating on social media platforms from June to Au ...

Crisis Management in the Age of Short Videos

he media ecosystem has evolved to include a well-established flow of information: whistle-blowing on social media → follow-up by traditional media → intervention by relevant authorities &rar ...

Navigating 2024: Insights and Strategies for Marketers

tive participants in a brand's growth journey rather than passive observers. Their engagement on social media and their ability to create content offer brands new opportunities for marketing.The f ...

Unlocking Singapore's Market Potential: Insights for Chinese Enterprises

makes it extremely convenient for brands to increase their exposure through digital channels such as social media, search engines, content marketing, targeted advertising, and influencer marketing.In ...

From Pet‑Friendly Skiing to ICH Craft Tours: How Niche Travel is Creating Extraordinary Experiences in 2026

ile for ICH study-tour experiences, it means recognising how younger audiences discover and share on social media. Only then can an experience really turn into a distinctive memory and a competitive a ...

How AI is Reshaping B2B Search and Lead Generation

er enough. In the AI era, real growth comes from combining SEO and GEO as dual engines, amplified by social media optimisation (SMO).And the shift is already happening at scale. Imagine this: every da ...

Decoding Emerging Youth Consumption Trends

ementConsumption is closely tied to social sharing. Young people often post about their purchases on social media as a way to build and maintain relationships. The “walking robot dog” perf ...