Public Relations

Hong Kong

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Strategic CSR Network

Branding and Event Marketing

The ability to influence your audience and stand out from the competition are essential to long-term success. Part of this involves the meticulous planning and execution of corporate events. We have extensive experience in organising various gatherings, starting from the initial planning stage with theme development, target audience analysis, media and public relations strategy, stakeholder engagement and partnership development to the coordination of vendors. We ensure that every aspect of your event is flawlessly managed and seamlessly executed, leaving a positive impact on those who matter most to you.

Conference Organisation

From intimate seminars to large-scale exhibitions, we offer a comprehensive range of services to ensure the smooth running of all such events. Our team can assist organisers with theme development, VIP and guest speaker invitations, event management and generating local and regional media coverage. We also help clients explore and identify speaking opportunities as an effective means to engage with industry players and target audiences, as well as to build their reputation.

Corporate and Financial Communications

Effective corporate and financial communications require a clear understanding of today's business and financial markets, as well as the skills to navigate their maelstrom. With keen insight into public affairs and decades of professional experience, our team at SPRG helps clients raise their profile among stakeholders. We offer a wide range of services, including corporate positioning, private equity communications and reputation management, media relations, and CSR and crisis management.

Community Relations

The ability to read and distil local sentiment is just as important as disseminating information in community relations. With an established team of professionals and decades of expertise, we are able to deliver effective communications campaigns that inspire people, raise a client's corporate profile, and achieve their objectives. Today, our diverse range of clients includes government bureaus and departments, multinational corporations, listed companies, and education and non-profit organisations.

CSR

Ethics and sustainability are no longer mere buzzwords – they are the new normal for businesses. Today, a company's reputation has a direct impact on its brand and business. A comprehensive corporate social responsibility policy has multiple benefits: profits beyond the bottom line, instilling a sense of belonging and pride in employees, establishing a strong corporate culture underpinned by philanthropy, and a chance for the company to better exert its influence throughout the fabric of society.

ESG Communications

ESG communications are strategies that companies implement once they have integrated sustainability and ESG considerations into their operations and strategic activities. This includes communicating sustainability initiatives, goals, and results to a diverse range of stakeholders. With over a decade of professional expertise in ESG and a proven track record in organising ESG initiatives and campaigns, we can help clients formulate and implement effective ESG communications strategies.

Investor Relations

Not just an IPO/IR and financial communications specialist, SPRG is a leader in the Hong Kong IPO/IR communications arena. Today, we remain at the forefront of the local market, advising over 170 listed companies on a retainer basis. We offer expertise in capital raising, meeting statutory requirements, cross-border IPOs, ESG investor relations, private equity funding, and M&A communications, as well as assisting companies in organising investor roadshows and investor days. Our success has earned us numerous awards, from Asia Pacific Financial Consultancy of the Year to Best Financial PR Firm – Asia. We also hold multiple local, regional and international awards for various IR communications campaigns.

IPO Communications

As an IPO communications expert and market leader, SPRG understands a company's communications needs when launching an IPO exercise. We possess a vast database and have strong connections with the investment community which allows us to reach target audiences and present our clients in the best possible light, highlighting their investment value and prominent standing in the industry. To date, we have completed more than 500 listing campaigns, many of which were award-winning or the first of their kind in their location or sector.

Media Relations

Media relations is a key way for companies to convey messages to their audience. With long-standing ties with local journalists and regional and international correspondents, SPRG's team of media maestros possesses an intimate understanding of the media scene and can use this to your brand's advantage.

Public Affairs and Government Relations

With a team of seasoned political experts, we offer a comprehensive range of services, including government relations, media communications, information dissemination, and CSR and crisis management. Our expertise helps organisations engage and foster ties with relevant stakeholders, while our strategic advice helps to sway public policy, strengthen reputations, and foster healthy stakeholder relationships.

Training and Capacity Building

Recognising the need for companies to build positive media relations, our team also offers training to our clients, which includes familiarising them with the intricacies of working with the media, strengthening their presentation skills, and becoming better ambassadors for their company. We are also able to design workshops, training programmes, and seminars on a range of public relations topics to support the professional development of corporate employees.