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Crisis Management in the Age of Short Videos

apidly becoming the masses' favourite form of content.According to research by Djyanbao.com, the short video market in Mainland China is now approaching RMB300 billion, with users accounting for 8 ...

The 2025 Digital Marketing Playbook

The digital marketing industry is entering a transformative and critical phase in 2025. In this ever-evolving landscape, even the smallest changes can present vital opportunities for brands to stand o ...

Silver Spenders, Self‑Care Shoppers and Trade‑Ins: Trends Reshaping China’s Consumer Market in 2026

sed on emotional valueConsumers don't connect with product specs; show real-life moments. Create short videos of older customers learning to play electronic wind instruments, friends gathering at ...

How AI is Reshaping B2B Search and Lead Generation

nt channels:• Keyword‑optimised articles for SEO• Structured Q&A content for GEO• Short videos, live streams and bite‑sized summaries for SMO Each platform should play to its streng ...

Micro-Dramas Go Cross‑Generational: 662 Million Viewers Hooked – How Can Brands Tap Into the Trend?

Pick up your parents’ or grandparents’ phones these days, and there’s a good chance you’ll find them engrossed in a steady stream of bite-sized micro-dramas about everyday life ...

Economic Uncertainty Calls for Smarter Branding

pen EngagementCreative marketing approaches are always great for strengthening consumer interaction. Short videos, livestreams, and other engaging formats can really boost participation and build trus ...

From Print to Pixel: Why the humble Annual Report Still Matters in a Digital World

ttention-grabbing summaries help investors engage with your value proposition more easily. Embedding short videos, animations, or infographics will keep their attention and make understanding complex ...

Building ESG Narratives and Practices for Corporates in China

claims. It should also be easy to understand, inspiring, and written in a personable tone.‧ Produce Short Videos: Create brief videos showcasing the company's ESG initiatives in action, including sho ...

Healthy Diet and Brand Marketing

anding of certain products. KOLs on Douyin with a large following continue to use live streaming and short videos to retain users.Of course, different people may prefer different social media platform ...

Unlocking Singapore's Market Potential: Insights for Chinese Enterprises

.TikTok, in particular, is emerging as a rising star in the Singaporean market, thanks to its unique short video content and growing user base. The platform is especially popular among the 15-to-35 ag ...