Malaysia Strategic Public Relations Sdn. Bhd.

Afif Suhaimi leads SPRG's digital and creative arm, Strategic Digitalab (SDL), in Malaysia, drawing on years of experience across public relations, digital marketing and creative strategy.

Afif was instrumental in building SDL from the ground up, shaping the team's capabilities and offerings to meet the evolving needs of today communications landscape. He has developed and led digital campaigns for clients across sectors including infrastructure, consumer goods, financial services, conservation and technology, helping organisations grow their presence and engagement across platforms.

Afif is known for his collaborative leadership style and ability to translate complex ideas into clear, compelling narratives. His strength lies in connecting creative expression with business goals, ensuring every campaign is not only visually impactful, but also purpose-driven and audience-relevant.

Afif began his career with SPRG in the public relation team before venturing into digital and creative work. He also ran his own clothing brand, giving him firsthand experience in brand building, content creation and platform strategy, a perspective he now brings into integrated campaigns for clients.