Beijing Strategic Communications Consultants Limited

Cindy is a highly respected industry leader with over 28 years of experience in public relations and strategic communications, backed by a deep, nuanced understanding of the China market. Known for her sharp strategic instincts and trusted senior counsel, Cindy excels in brand positioning, reputation management, and navigating complex issues and crises across fast-moving industries.

As a seasoned consultant and mentor, she has led high-performing teams to deliver integrated communications strategies for some of the world’s most influential brands across sectors including IT, internet, consumer electronics, automotive, energy, retail, and heavy industry. Her work spans corporate communications, media relations, executive profiling, stakeholder engagement, and event marketing—consistently helping clients strengthen their market presence and protect their reputations.

Under Cindy's leadership, her teams have also delivered wide-ranging digital and social media solutions, leveraging cutting-edge technologies and omnichannel strategies to amplify brand impact and audience engagement in both B2B and B2C contexts.

Her clients have included a distinguished list of multinational and Chinese companies such as Google, Apple, Microsoft, Snapchat, Coca-Cola, Qualcomm, Bentley, Lamborghini, SAP, Rosatom, BlackBerry (RIM), British Telecom, IDC, Sina, and Yahoo. Her ability to balance long-term brand building with agile reputation management has earned her and her teams numerous industry recognitions and awards over the years.