Leadership

Strategic Financial Relations Limited

Heidi So
Senior Director

Heidi So

Heidi has been with SPRG since 1995 and has more than 20 years of experience in the financial and public relations industry. She is a specialist in IPO communications, investor relations, media training, corporate restructuring and M&As. She has handled floatation communications and IR campaigns for over 100 IPOs and listed companies. 

Heidi has strong ties with the media and the investment community and boasts a diverse portfolio of listed clients. She has thorough knowledge of and profound tactical experience in crisis communications planning and management. She is also very experienced in managing mega-scale events and seminars. 

Heidi is highly proficient in providing multinational financial institutions and organizations   professional advice on corporate and marketing communications, brand building and product launches.

Heidi holds a Master's degree in Business Administration from the University of London.

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