EN
Shanghai Strategic Consulting Company Limited
Johnson Duan
With over 18 years of experience in public relations and promotional communications, Johnson has honed his skills at leading international PR agencies and prominent Chinese corporations. His expertise lies in crafting strategic PR campaigns, enhancing brand reputation, managing issues and crisis communications, and media training for C-suite executives at both international and Chinese firms.
At SPRG, Johnson develops tailored long-term media relations strategies that empower clients to engage effectively with key stakeholders, including senior executives in finance, business, government entities, industry authorities, business leaders, and social organizations.
Johnson began his career as a marketing specialist at a TV production and online company under Xinhua News Agency. This foundation has equipped him with a deep understanding of both traditional PR methods and modern digital communication strategies. His comprehensive knowledge of the Chinese social media landscape enables him to devise integrated B2B digital marketing strategies that resonate with target audiences.
