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Shanghai Strategic Consulting Company Limited
Shufen Tan
Shufen is a seasoned brand and communications strategist with over 25 years of experience shaping corporate reputations and driving impactful marketing campaigns in Greater China. Specializing in C-suite advisory, she provides strategic counsel to senior leadership on brand positioning, stakeholder engagement, and market-entry strategies tailored to China’s dynamic business landscape.
Based in Shanghai, Beijing, and Hong Kong since 1996, she has led high-impact campaigns for top-tier companies, combining data-driven insights with creative storytelling to build competitive advantage. Prior to joining SPRG Shanghai, Shufen held senior leadership roles at leading international PR agencies and global event firms, where she spearheaded cutting-edge brand initiatives and large-scale engagement programs.
Shufen holds an MBA from the University of Chicago Booth School of Business and a BA in Architectural Studies from the National University of Singapore—a unique blend of analytical and creative thinking that informs her strategic, yet bold approach to brand building.
